AEO Insights

Guides, research, and case studies on AI Engine Optimization — from the team that does it for a living.

AEO Guide

What is AI Engine Optimization? The Complete 2025 Guide

AEO is the practice of making your business discoverable by AI systems. This guide covers everything you need to know about optimizing for ChatGPT, Gemini, and Perplexity.

12 min readMay 2025
Strategy

Global Businesses Can Win the AI Discovery Race

Businesses worldwide are uniquely positioned to capture AI visibility in their markets — but most aren't taking advantage. Here's the strategic playbook.

8 min readApril 2025
Technical

Structured Data for AI: Beyond Basic Schema Markup

Most businesses only implement basic schema. Here's how to use advanced structured data to become a trusted signal for AI knowledge graphs.

10 min readMarch 2025
Case Study

How We Got a Law Firm to Appear in ChatGPT in 90 Days

A step-by-step breakdown of the exact AEO strategy we used to take a boutique law firm from AI-invisible to AI-recommended.

15 min readFebruary 2025
Automation

The WhatsApp AI Agent Stack: What We Use and Why

Inside our preferred tech stack for building WhatsApp AI agents that qualify leads, answer questions, and close sales at scale.

9 min readJanuary 2025
Research

AI Search Behaviour Worldwide: 2025 Global Data Report

Original research on how buyers across multiple continents are using AI tools to discover and evaluate businesses in their regions.

20 min readDecember 2024

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